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About &
Our Blog
The story behind getpointa, practical guides for service business owners, and a front-row view into Nigeria's service economy.
Our Mission
We exist to give every Nigerian service professional the tools that were previously reserved for big corporations.
Booking software didn't exist for the barber in Mushin or the nail tech in Surulere. It was built for hotel chains and dentists in San Francisco. We changed that.
2026
Founded in Lagos
500+
Businesses on platform
12k+
Bookings per month
6
Team members
Built with love for Lagos
We didn't copy a US SaaS tool. We built for the realities of the Nigerian market — power cuts, mobile-first clients, and WhatsApp as a distribution channel.
Business owners first
Every decision starts with one question: does this help a barber, nail tech, or cleaner earn more and stress less? If not, we don't build it.
Speed over perfection
We ship fast, learn from real users, and iterate relentlessly. Waiting for perfect is how you lose to the status quo.
Latest from the Blog
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Business TipsEditor's Pick
Why Nigerian Small Businesses Are Moving Online in 2025
The local business landscape in Nigeria is shifting faster than most people realise. Walk through any commercial street in Abuja, Lagos, or Port Harcourt today and you'll notice something: the busiest shops are also the most digitally visible ones. The Numbers Don't Lie Smartphone penetration in Nigeria crossed 50% in 2024, and mobile data costs continue to fall. The average Nigerian now spends over four hours daily on their phone. For small business owners, this isn't just a statistic — it's their most important distribution channel. What Customers Now Expect The pandemic permanently changed expectations. Customers who got used to browsing, comparing, and booking services online during lockdowns never fully went back to the old way. They now expect: - To see photos of a product or service before visiting - To know prices upfront without negotiating - To book or order at any time, not just during business hours - To pay digitally and get a receipt A business that can't meet these expectations loses customers to one that can. The Common Excuses (and Why They're Fading) "I don't know how to use the internet for business" — Platforms are now so simple that setup takes less than an hour. If you can operate WhatsApp, you can list your business online. "My customers are not online" — Your customers are absolutely online. Whether they find you there is the only question. "It's expensive" — The cost of not being online — in missed customers, reduced prices, and slower growth — is far higher than the cost of any listing platform. What Smart Operators Are Doing The most successful small businesses in Nigeria right now are combining digital visibility with local trust. They appear on platforms like GetPointa, maintain their WhatsApp Business profile, and use bookings and reviews to build credibility with new customers who have never walked through their door. The Window Is Now Going digital is no longer a competitive advantage — it's the table stakes. Businesses that move now build a head start in reviews, followers, and booking history that will be very hard for late movers to close.
AM
Arnold Midalla
May 27, 2026·2 min read
All Articles
Business TipsShe Said Yes! (But Only Because His Barber Had an Opening on getpointa)
The Anatomy of a Perfect Proposal (According to Our Data) Look at this picture. The lighting? Flawless. The ring? Blinding. His edge-up? Sharper than a chef's knife. But behind every gorgeous, tear-jerking engagement photo is a man who was sweating bullets 48 hours ago—not because he was afraid of commitment, but because he forgot to book his haircut, buy the bouquet, and schedule the venue setup until the absolute last minute. Luckily, he used getpointa. --- Phase 1: The 'Fresh Fade' Panic Imagine trying to look this smooth while rocking a two-week-old afro puff because your regular barber only takes appointments via a chaotic Instagram DM thread. The Disaster: You show up to your own proposal looking like a chaotic before-picture. The GetPointA Save: He opened the app, found his favorite local shop, booked a 4:00 PM slot, and ordered his premium beard oil right to the chair. Phase 2: The Floral Emergency See those beautiful white and pink roses blurred beautifully in the background? Those weren't gathered from a meadow by woodland creatures. They were ordered from Petals and Co. via our product catalog. No long phone calls, no "uh, what kind of flowers does she like?" guessing games. Just a swift add-to-cart alongside his booking. --- "He literally slipped the ring on my finger, and before I could even cry, he whispered, 'I managed to book the restaurant table and order the celebratory champagne through one app.' Honestly, that's when I really knew he was the one." — The Bride-to-Be (probably) --- Don't Leave Your Milestones to Chance Whether you are trying to secure a fiancé, lock down a weekend spa day, or just get your brakes checked before a road trip—getpointa bridges the gap between “I need to get that done” and “It’s handled.” Stop stressing. Start booking. Your future spouse is waiting.
Arnold Midalla
Jun 6, 2026·2 min read
Business TipsHow to Price Your Services as a Nigerian Freelancer or Sole Trader
Pricing is the conversation most Nigerian small business owners dread. Charge too high and you lose customers. Charge too low and you work yourself to exhaustion while struggling to survive. Neither option is good — but the solution isn't to split the difference. It's to price strategically. The Cost-First Foundation Before setting a price, you must know your costs. Many service providers in Nigeria have never written down what it actually costs them to deliver their service. That includes: - Cost of materials or inputs - Transport and fuel - Time (at a reasonable hourly rate for your skill level) - Equipment wear and depreciation - Platform or marketing costs If you don't know this number, any price you set is a guess. Understanding Your Market Pricing doesn't happen in a vacuum. Research what other providers at your skill level charge for similar services in your city. GetPointa makes this easy — you can browse comparable businesses and see their service rates before setting your own. The goal isn't to be the cheapest. The goal is to be priced in a way that makes sense relative to the value you deliver. Value-Based Pricing for Experienced Providers Once you have an established reputation — visible reviews, a loyal client base, documented results — you can begin anchoring your prices to the value your customers receive, not just your costs. A makeup artist with 200 five-star reviews can charge more than a newcomer with similar technical skill. The difference isn't the service — it's the trust and certainty the client is buying. Common Mistakes to Avoid Underpricing to win clients: This attracts the wrong clients and creates a race to the bottom. Better to have fewer clients at a sustainable rate. Not raising prices: Costs rise every year in Nigeria. If your prices haven't moved in two years, you're actually earning less in real terms. Having no clear price list: Vague pricing creates friction, distrust, and awkward negotiations. A clear, visible price list signals confidence and professionalism. Final Thoughts Your price is a signal. Too low signals low quality. Too high with no supporting evidence signals arrogance. The right price, backed by a strong profile, real reviews, and transparent service descriptions, signals exactly what great providers project: value.
GT
Getpointa Team
May 27, 2026·2 min read
ProductHow to Choose the Right Barber in Your City — A Complete Guide
Finding a good barber in Nigeria used to mean asking your uncle or walking around your street until you spotted a crowded shop. But the days of trial-and-error are over. Why Your Barber Choice Matters Your barber is part of your personal brand. Whether you're a corporate professional in Lagos or a student in Minna, showing up with a clean fade or a well-lined beard speaks before you say a word. What to Look For 1. Portfolio and Social Proof The first thing to check is photos of previous work. Any serious barber today either has an Instagram page, a WhatsApp catalogue, or a profile on platforms like GetPointa where their past cuts are visible. If they have none of these, that's a red flag. 2. Hygiene Standards A clean shop is non-negotiable. Check that clippers are sterilised between clients, that capes are fresh, and that the floor is swept. Skin infections from unsterilised equipment are more common than people think. 3. Booking Flexibility The best barbers are usually the busiest. A barber who lets you book an appointment in advance — rather than sitting and waiting for two hours — respects your time. 4. Specialisation Some barbers are excellent at low fades and lineups but struggle with natural hair or beard sculpting. Ask before you sit down. 5. Pricing Transparency A price list should be visible or available on request. Surprise charges after the cut are a sign of disorganisation. How GetPointa Helps On GetPointa, every barber listing shows their services, prices, duration, and real reviews from verified customers. You can book directly, pay a deposit, and even choose your preferred staff member. No more wondering if your guy is in today. Final Word A great barber is an asset. Once you find one, hold on to them — and if you're still searching, start with platforms where you can see the work before you commit.
AM
Arnold Midalla
May 27, 2026·2 min read
Press
Getpointa in the news
What the media is saying about us.
TechCabalNairametricsBusinessDayDisruptAfrica
TE
TechCabal · Feb 2026
"getpointa is quietly becoming the Calendly of Nigerian service businesses"
NA
Nairametrics · Jan 2026
"How Nigerian startups are tackling the ₦40bn appointment economy"
BU
Business Day · Dec 2025
"From DMs to dashboards: the tools reshaping bookstores' sector"
DI
Disrupt Africa · Nov 2025
"Meet the startups building vertical SaaS for Africa's informal economy"
The Team
People behind the product
A small, focused team based in Lagos — building for the city we love.
KA
Kola Adeyemi
Co-Founder & CEO
Former product lead at Flutterwave. Built his first app at 17. Obsessed with making Nigerian service businesses run smoother.
IO
Ifeoma Okafor
Co-Founder & CTO
Ex-SRE at Google Nairobi. Builds backend infrastructure that's fast, reliable, and built for Africa.
TA
Temi Alagbe
Head of Growth
Grew three DTC brands from 0 to ₦50M ARR. Now leads growth and partnerships at getpointa.
CO
Chidi Osei
Lead Engineer
Full-stack developer with a soft spot for developer experience and clean APIs.
AN
Adaeze Nwosu
Content & Community
Journalist turned content strategist. Passionate about telling the real stories of Nigerian entrepreneurs.
SF
Seun Fashola
Head of Operations
Keeps the business running behind the scenes. Has never missed a deadline.
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